CONTENT IS KING!

"If you've got a strong story and good PR tactics then...
says Joe Wade.
Of course that's easier said than done but practice makes perfect!

When you come and study at the Univeristy of Westminster you can expect a lot of visits from cute guys like Joe Wade who works at Dont Panic the digital pr company.. (you might of seen some of their work they do a lot of free stuff for students with unique artwork, its cool).. And don't worry guys he puts together some decent presentations so that'll hold you're attention, because I know all the girls will be fully engrossed regardless.



CONTENT is KING is one of the rules he operates by when at work and it's true that it goes for the whole of the PR industry, because most of the time stories can't sell themselves. So, without amazing content who's going to care?? Noone will. Durex demonstrate this rule perfectly with one of their online campaigns. Yes we all know about chlamydia and STD's and how we're dirty students so it's most common amongst us so we should all use condoms, but rather than force feed us this message instead they made this video clip viral:

for a clear version visit:
http://www.youtube.com/watch?v=Uqt3Zb7BItA


GREAT PR.
Not only does this promote Durex and boost sales it also promotes safe sex!

The University of Westminster was also clever enough to realise that CONTENT is KING and so instead of just teaching us everything they know about public relations they got in loads of successful experts from all different fields to tell us too, including music, politics, business and consumer public relations firms! What more could you want?? A bigger loan and free drinks at the SU obviously.. but the Uni don't care about us that much, so this will do just fine!

CHLOE.